SmartMail - Integration with your existing CRM system


	Integration with your existing CRM system Although a lot of our clients use SmartMail as their primary data source for managing their marketing campaigns it’s just as simple to integrate with your existing data sources in a slave capacity. This means that you can enjoy all of the power of SmartMail without having to change the way you work with your data. Many organizations have existing databases and often a Customer Relationship Management (CRM) system that forms the hub of communications with each customer. To ensure data is as accurate as possible the SmartMail email marketing engine has a robust capability to integrate with existing platforms. In most cases it’s straightforward to integrate SmartMail with your existing data sources or CRM systems. All SmartMail’s current features are available from API calls through custom development to meet each client’s specific requirements. When required third party applications can access SmartMail through SOAP XML web service calls based on cutting edge Microsoft technologies. This allows SmartMail to work with your data using your existing systems. Talk to us about integrating your CRM with SmartMail.

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