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The technology behind SmartMail's Email Software
SmartMail’s intelligent email engine is designed to respond to events that affect deliverability and adapt to an ever-changing anti-spam landscape.
The following technical features ensure that SmartMail maximises deliverability for today and tomorrow:
Each client can have an exclusively assigned, dedicated IP address
ensuring that your mailing activities are never confused with the
activities of others. Find out more about IP isolation
Domain and link isolation
Each client can have their own domains in the from address and links to build the reputation of their brand
Automated DNS administration
SmartMail automatically recognises domains assigned for use and automatically publishes authentication records such as SPF for each sender
Automated Complaint Handling
Since all replies are processed by SmartMail before they are forwarded to the client our system automatically notifies our deliverability personnel to respond to each complaint in a timely manner. This is critical in maintaining the good reputation of your brand.
Load balancing
Depending on volume it is sometimes necessary to increase the number of IP addresses assigned to an email broadcast. Unlike many of our competitors, SmartMail automatically assigns IP addresses to a broadcast or can dynamically adapt to the requirements of each recipient mail server. This is often critical for maintaining white list status as volumes and throttling are carried out on an IP address.
Intelligent bounce handling
In a perfect world all permission based email would go directly into the inbox. However, content filters that do not recognise permission sometimes interfere. SmartMail is able to identify and minimise the impact of these factors.
Compliance with best practices
The SmartMail email engine was designed with best practices in mind. The system ensures that authentication systems, return path, bounce management, complaint handling, all meet the highest but necessary industry standards in use today.
We realise that our reputation is based on the good reputation of our clients so we make compliance to best practices simple and built right into the system.
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